Problem

SEAT have raised that their sister franchise CUPRA has no stand alone used vehicle website and currently CUPRA vehicles are sold through the SEAT UVL. This is not ideal as CUPRA have their own new car website so would like a used vehicle website and stock management system that links from cupra.co.uk and has the same functionality the SEAT UVL has.

 

Goals & Objectives

• Create responsive concepts for a new CUPRA UVL that will follow the VWG design system but will be styled using the CUPRA style guide and uses the CUPRA design system. Concepts must include emails and literature (back end and front end leaflets)

• Continual communication must be provided throughout to internal and external stakeholders.  

• To analyse the internal CUPRA design system and style guides ensuring that concepts follow this and are kept inline.

• To deliver the project in timely phases so that new functionality will be injected as the project progressed inline with the agile ways of working.

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Process

• To use the VWG design system and create a CUPRA UVL style guide and re-brand components based on the CUPRA design system and guidelines

• Provide regular feedback daily to the team via stand ups and ad-hoc meetings and also have fortnightly (after each sprint) client feedback sessions on the progress.

• Produce concepts while having regular discussions with the developers to ensure that all designs are kept within the guidelines of the SOLR VWG template and are achievable

• Ensure that accessibility tests were carried out via the Stark plugin 

• Discuss concepts with UX team and conduct user feedback 

• Present concepts to the team for internal review, then align and adjust concepts based on feedback received

• Once internal stakeholders are happy with concepts they were then presented to external stakeholders. Following this final feedback was given and concepts amended accordingly. 

• Once final concepts were signed off then assets were exported and regular conversations were had with the development team to ensure that the solution matched the concepts created. 

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Conclusion

The client was very happy with the concepts and how quickly and efficiently the UVL was delivered.  As CUPRA was our 4th UVL to use the new VWG template we had streamlined our processes and the team were very proficient in delivering the product in a timely manner which meant that the UVL was delivered over the course of 4 weeks (2 sprints).

 

Continual testing has been taking place including A/B multi-varient testing for the Vehicle details page to establish the most effective gallery layouts and enquire leads

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