Problem

The VW Multivan is a new model which should be advertised on both the VWPC and VWCV UVL’s. VW want to showcase this model in more of a brochure style

 

Goals & Objectives

• To create a model landing page design that will follow the styling of VW and include vehicles to purchase and a stock count

• Format and content are consistent with current UVL but styled as per VW

• The model landing page must be linked from the PC and CV UVLs

• Both VWPC and VWCV retailers will be able to add this model into their inventory and publish it to both the VWCV UVL and the VWPC UVL.

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Process

• Analyse the current multivan page on the new cars VW site for styling and images

• Mock up the basic layout via a wireframe and discuss with internal stakeholders

• Create responsive concepts based on discussions, using imagery from VW and keeping vehicle information consistent to what’s currently shown on the UVL

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Conclusion

The external stakeholders really liked the concepts that were produced and the ideas behind it but unfortunately the project did not go ahead.