Problem

Hyundai would like to improve  their current search functionality on their UVL. They believe that a visual lifestyle search would work better for their users

 

Goals & Objectives

• To encourage more customers to use the search on the Hyundai UVL which would in turn provide more sales

• Provide a more visual way of searching for a vehicle

• Allow the user to conduct a search according to their lifestyle and needs

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Process

• To provide visual ideas and discussion points to Hyundai around what they need from a search.

• To research other lifestyle searches and see what we can take from this

• Create wireframes that capture the research findings and requirements that Hyundai have outlined.

• Create landing page and search results concepts based on the wireframes and also integrate the Hyundai CI

• Present the concepts to internal and external stakeholders

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Conclusion

The lifestyle search was developed and incorporated into the Hyundai UVL. Hyundai loved the visual lifestyle search and believed it would suit their customers needs and provide a more tailored way to search for a vehicle